About
We live in a world that moves incredibly fast and demands so much from us. Even wellness has started to feel like another thing we need to keep up with.
I believe it should be easy to live well.
After 20+ years of building brands and businesses, I started asking myself: What if wellness could be made effortless? What if something as simple as what we wear could become part of how we take care of ourselves?
That became BYUORE.
Founder Sara Wandberg
From Sea to Skin
Life began in the ocean.
Billions of years later, our bodies still carry that connection.
At BYUORE, we transform biomaterials from the Nordic Ocean into wearable recovery products designed to support everyday wellbeing.
Today, most of the materials closest to our bodies are synthetic and fossil-based. We believe it’s time to rethink the environment closest to us.
Supports the skin microbiome. Naturally rich in marine minerals. Designed in Sweden. Made in Europe.
We believe the future of wellbeing isn’t about doing more.
It’s about rethinking what has been closest to us all along.
Our relationships.
Our environment.
The materials closest to our bodies.
We’re creating a new generation of recovery rituals made with biomaterials from the Nordic Ocean, designed to become a natural part of everyday life. Because we believe wellbeing shouldn’t be another thing to do. It should simply become part of how we live.
We bring together scientists, designers and wellness experts from around the world, united by one belief: the materials closest to our bodies have the power to shape how we recover, feel and live—for ourselves and for generations to come.